did you know?

  • there are more than 800,000 people living with dementia in the UK and this figure is set to rise to over a million by 2021
  • two thirds of people with dementia live in the community
  • it is estimated that more than half of dementia cases in Hampshire are undiagnosed
  • numbers are predicted to increase in Hampshire by over 30% from 18,000 people in 2012 to  24,000 in 2020. (source:POPPI)



dementia friendly communities

In March 2012, the Prime Minister raised the profile of dementia by setting his Dementia Challenge, which was to deliver major improvements in dementia care and research by 2015. In that challenge there was a commitment to the development of dementia friendly communities across the UK.  Hampshire has been at the forefront of the dementia friendly communities work nationally and conducted a pilot in the north of the county in 2012. Last year Hampshire County Council invited organisations to bid for the contract to deliver a project to bring dementia friendly communities to Hampshire. Andover Mind was successful in winning the contract and work started on March 1st 2013. The development of The Hampshire Dementia Action Alliance is a key deliverable for the  project.


what is a Dementia Action Alliance?

A national Dementia Action Alliance was set up in 2012 and there are now also a number of regional alliances. The alliances are made up of organisations and individuals committed to making a positive difference to  the quality of life for people with dementia and their carers. Alliance members sign up to the National Dementia Declaration. Created in partnership with people with dementia and carers, the  declaration explains the huge challenges presented to our society by dementia and some of the outcomes we are seeking to achieve for people with dementia, such as:

  • I live in an enabling and supportive environment where I feel valued and understood.
  • I have a sense of belonging and of being a valued part of family, community and civic life.


Signatories to the Dementia Action Alliances publish their own action plans, setting out what each organisation will do to help to secure these outcomes and improve the lives of people with dementia and carers. Actions may include such things as:

  • dementia awareness training for staff
  • building dementia training into your customer service or induction training
  • appointing a dementia Ambassador in your organisation
  • consulting with people with dementia about what it’s like to use your business
  • supporting a dementia charity.

The dementia friendly communities staff will work with organisations, if required, to help to draw up an action plan.


why should local businesses join the Dementia Action Alliance?

Increasingly, people with dementia are living for much longer in the community and that will mean that, if you are a local business, more and more of your customers, and potential customers will have dementia. You probably already have some customers who have dementia and you certainly have many potential customers who have dementia. Making it easier for them to use your business and supporting your staff to serve them more effectively has a number of very clear benefits, including:

  • Helping you to maintain your existing customers who might have, or be  developing dementia. If they do not find it easy to use your business, they are  likely to go elsewhere.
  • Enabling you to attract new customers. There will be an increase in the  numbers of people with dementia living independently. They will use the  businesses which are easiest to use.




Please contact us if you would like to know more. dfc@andovermind.org.uk


Download more information.

Download Action Plan Template.